2A The Sunday Peninsula Herald, Sunday, April 28,1985. Unma Loppentlusp/lid in Pa- cific Grove when the Good Old Days happened every day. She was a member of the First Methodist Episcopal Church when it stood at the corner of Lighthouse and 17th Street. And she was a collector. When she died last year in Wash- ington, among her effects were a number of newspaper clippings, handbills, church bulletins and other memorabilia from the pre-World War I days of Pacific Grove. Not knowing what to do with them, her family sent them to the First United Methodist Church (formerly First Methodist Episco- pal), along with a note from Leslie Miller of Wenatchee, Wash. The note said: "For what it's worth, I felt com- pelled to send the enclosed 'stuff' to you and your wastebasket. "My mother, Emma Loppenthien, was a member of your church for several years and active in the mu- sic and arts of the community. "She married Oscar Miller in your church Nov. 27, 1913, and she passed away shortly after their 71st. "I thought there may be someone there who would relate to that era and material." Coincidence Church Secretary Jill Durward opened the packet, was struck by the coincidence of its arrival on the eve of Good Old Days and brought the papers to The Herald. As she has been secretary for only the past two years, she does not remember an Emma Loppenthien or an Emma Miller. Neither do several other persons who have been members of the church for decades. Perhaps Emma Lop- penthien bore another name alto- gether during her church member- ship, or perhaps she moved away long ago. But if Emma's personal history has been obscured by the passing years, the clippings and pamphlets she preserved so carefully cast a light on that early time. Emma was evidently a devotee of the Chautauqua, a series of in- spirational lectures and musical and dramatic presentations that played city-by-city on a nationwide circuit, including an annual visit to Pacific Grove. Emma saved the programs from several of Pacific Grove's Chau- tauquas. They are handsome book- lets containing biographies of the distinguished performers inter- spersed with advertisements for 10- cal businesses. 'Great Ideals' In 1915, Chautauqua-goers were treated to a lecture on "Great Ideals" by Dr. Preston W. Search, described in the program as "tall and finely formed, with a face flowing with animation and with eyes bright with the fire of in- spiration...." On the same program was Edna Eugenia Lowe, who offered a group of lectures under the general title of "Danger Signals on the Road to Health," containing "a course of instruction in hygiene, physical cul- ture and practical nursing which is bound to be of great value to home audiences everywhere." Miss Lowe "is also a highly tal- ented impersonator," the program adds. The program's advertisements tell the story of a time that will come no more. "Get a Lot Among the Pines in the Hillcrest Addition to Pacific Grove," urges a full-page ad from Pacific Improvement Co. "Good sized lots at from $150 to $1,200 each." In another full-page ad, the Pa- cific Grove Hotel (formerly El Carmelo) offered "Electric Lights in all the Rooms" at daily rates of $3 to $5. Its announcement bore two telephone numbers: 570 and 571. Rent Car On another page, W.A. Ger(les (phone 526) proclaimed the avail- ability of "the finest rent car in Pacific Grove." "It costs you no more to ride in this car than any other," Gerdes averred. "Special rate of $5.00 to San Francisco in Parties of Six." To INTERNATIONAI FOOTBALL 2The"BritshEmpip Pacific 6rove 0 t ; E b ·: 'Good Old Days' Mirrored In Ex- Resident's Mementos . t, By Calvin Demmon 11> "..1. Rtaff W.1-I ) 00 CHAUTAUQUA PROGRAMS, POSTERS AMONG MEMORABILIA .. . legacy brought life to memory of Pacific Grove's 'good old uays as religious retreat avail oneself of Gerdes' service, it Man With A Double Voice" and before wall-eyed, wondered wit- was only necessary to "Stand in proclaimed the "Only' Impersonator nesses on a windy Wednesday, west Front of Long & Gretter's Drug of Black Patti on the Pacific Coast." of the Free Camp Ground." Store." And on Nov. 8, 1911, an Inter- They were Good Old Days. But national Football game was to be there was decorum amidst the exu- There was cultural life in Pacific played, with "The British Empire berance. At the bottom of a pro- Grove between Chautauquas as vs. Pacific Grove for the Chain- gram advertising Wm. A. Brady's well. On Monday, Nov. 3 (the hand- pionship of the World." For a mere Famous Comedy "Baby Mine," bill bears no year), the Jubilee All 10 cents, football fans were prom- audiences were cautioned: Star Quartet would appear at the ised "A Wonderful, Wondrous, "Positively no peanut eating during Methodist Episcopal Church, with World-Wide, Wiggling, Wobbling, this attraction." admission 50 cents. Included on the wolloping on a wish-e-washem, Thanks for saving all that "stuff," bill was Mr. Payne, described as "A white-washed, withered wrinkle, Emma. X } 6:b..* *.„ C xi GOLD YEAR ·-' - 7ir st CLASS 912- 1913 ATMENE 21,1*re :85··.· O-»:% > I % I. ,/ (Herald Photo) SENT TO METHODIST CHURCH . 0.111..&11 - - 0 .4 " Coca-Colo Ingredient Remains + I Tightly Guarded Trade Secret . (Herald Pk-) . Good Days Boolb festoon Pacific Grove's ./ downtown parking lot (upper photo)during theannual Good Old Days celebration Saturday. Jennifer Mal 4, of Monterey, waves sticky fingers after the traditional pie-eating contest (right); Carmel Fireman Ron Prieto leads his team in the hose-laying contest (lower right) and lily Euretsky, 2, of Pacific Grove, (lower left) polishes off a hotdog while wearing a Pacific Grove Fire Department Volunteers sweatshirt and a buttoo on his cap asking donations for restoration of the 0% departmenfs Engine No. 1. The ,%*:. annual festival continues today -%9: i with an arts and crafts show, live -4 entertainment, the annual Quilt uita Show at Chautauqua Hall, a guard , i=ic'll'I dog demonstration and bubblegum blowing contest, among other A: P activities. -EK.5 b ·5 1441 t L 442 - - 2- Fitiuir. -3 4--i= I $ ift. 16 91 1 LI 1 Ir 11 . By Michael Woods Herald Science Writer WASHINGTON - Dr. John Pemberton, an Atlanta pharmacist and developer of patent medicines, tonics and nostrums, stood in his backyard stirring a brass kettle that bubbled and steamed over an an open fire. Inside the pot was a dark brown syrup destined to become the fixings for the world's best-selling soft drink. The day was May 8, 1886, and Pemberton finally had perfected the distinctive blend of natural flavor- ing for the syrup, which was about to be named Coca-Cola after two of its ingredients, coca and cola. What did Dr. Pemberton use to make the syrup that transforms carbonated water into Coke? What is in Coca-Cola? In the world of industrial trade secrets, the answer to that question is one of the most closely guarded of all pieces of proprietary infor- mation. 'Ingredient X' To the general public, it perhaps is the most famous example of "Ingredient X," the secret formula that has created a consumer prod- uct known around the world and built a financial empire from the humblest of beginnings. The Coca Cola Co.'s plans to re- formulate Coke, which in 1984 ac- counted for 21.8 percent of the U.S. soft drink market, have resurrected interest about what actually is in the 99-year-old beverage. The an- swer is surprisingly straight- forward. The composition of more than 99 percent of each can of Coke is well known. Labels on cans and bottles of Coke indicate a solution of car- bonated water, sweetener, caramel, phosphoric acid, caffeine and natu- ral flavorings. Chemical analyses performed over the years have identified specific ingredients, in cluding cinnamon and other spices, lime juice, extracts of coca and cola, citrus oils, vanilla and laven- der. But Coke's secret of secrets re- mains as veiled in mystery today as it was 99 years ago. That is the exact composition and method of preparing the fraction of an ounce of each can or bottle that Pem- berton called "Merchandise 7X." Critical Blend The composition of this critical blend of natural flavorings that gives Coke its distinctive flavor supposedly is known to fewer than 10 employees of the Coca-Cola Co. It has been set down on paper, but that paper is kept in an ultra-secure bank vault in Atlanta. Even an exhaustive chemical analy* that identified every com- ponent iIi Coke would not give away the secret of Merchandise 7X. For historical idocuments clearly in- dicad hat the key to preparing Merchandise 7X is not just the use of specific ingredients but the se- quence in which they are added and the way they are prepared. After Pemberton's death in 1888, the formula for Merchandise 7X was known to only two people. One was Asa Griggs Chandler, who bought most of the shares in Coca- Cola from Pemberton and was first president of the Coca-Cola Co. The other was Chandler's associate, Frank Robinson. Pat Watters, in a history of Coca- Cola (Doubleday, 1978), described how Chandler had a sheet iron safe door with a combination lock in- stalled on the laboratory where Merchandise 7X was prepared. Only he and Robinson knew the com- bination. Labels Scratched "The shipments of the essential oils, seed kernels and other in- gredients, including bales of dried coca leaves and bags of kola nuts, were unpacked in the laboratory," she wrote. "Mr. Chandler and Mr. Robinson would then immediately scratch the labels and any other identifying marks from the tin cans and bottles. Invoices for these were not sent to the bookkeeper but kept under lock and key." Chandler's son, Charles, estimated in 1950 that fewer than five people in the world ever had been told the formula for Merchandise 7X. Charles recalled that one of the greatest moments in his life came when his father inducted him into the "mysteries and secrets" of mix- ing a batch of Merchandise 7X. "No written memorandum was permitted. No written formulae were shown," he said. "Containers of ingredients, from which the labels had been removed, were identified only by sight, smell and remembering where each was put on the shelf ... while I com- pounded these distinctive flavors to see that proper quantities were used of the right ingredients and in the correct order to ensure the integrity of the batches. Essential Oils "My father explained in detail the various essential oils, the amounts of each to be used and how best to assemble them, with articulate ref- erence to the order in which they should be measured out and mixed." Pemberton originally created Coke syrup for use in the numerous over-the-counter remedies that he developed and marketed. One of these was a bitter-lasting draught named French Wine of Coca. Coke evolved from French Wine of Coca. Caffeine was included in the syrup, according to historical ac- counts, because Pemberton planned to market the syrup through drug- store soda fountains as a medicine capable of curing headaches and other ills. The coca leaf extract gave the original syrup a minute amount of cocaine that was re- flected in early advertising claims: "... exhilarating, refreshing and invigorating..." Cocaine Removed The traces of cocaine were re- moved in 1903, before passage of the Federal Pure Food and Drug Act of 1906. The act prohibited what had been a common practice: use of opium, cocaine and other narcotics in patent medicines and nostrums peddled to the public. Coke originally was promoted as a patent medicine, a "brain tonie" and "nerve stimulant" that could "cure all nervous affections." These, according to the label, included headache, neuralgia, hysteria and melancholia or depression. The syrup first was mixed with plain water at soda fountains. Carbonated water was mixed with the syrup inadvertently in 1887. It was at that point that Pemberton and his associates began to realize the potential of marketing Coke as a beverage. 'Congress Has Tied Our Hands' Shultz Blasts Nicaragua Decision 1.. ! I.*/41"4--ili-/Ti-Y *Ij U 21- 1 4-4 WASHINGTON (AID - Secretary of State George Shultz is blaming Congress for turning Nicaragua into "a privileged sanctuary" from which communists are free to sub- vert other Central American coun- tries. In an interview with U.S. News and World Report, Shultz used his harshest language yet to criticize last week's congressional action killing all aid to the rebel contras fighting against Nicaragua's leftist Sandinista regime. "Congress has tied our hands completely insofar as extending any support at all for people supporting those ideas within Nicaragua," Shultz said in this week's editions of the news magazine. "As far as the president is con- cerned, we're going to continue to support democracy and rule of law and economic development throughout Central America," Shultz said in the interview. But he said Congress' rejection of the $14 million in "non-lethal" aid to the contras renders the United States "not able to support those who are fighting for freedom in Nicaragua. By law we can't do it. "It is a real threat when Nic- aragua is by U.S. law constituted to be a privileged sanctuary from which the communists are able to attack their neighbors and try to subvert them. It's a real problem. But we're going to work hard to keep the situation from unraveling." Shultz also repeated an analogy he first made in a State Department speech on Thursday, linking the sit- uation in Central America with U.S. experience in Vietnam. In the in- terview, he took the parallel a step further, asserting that the killing and repression suffered by the In- dochinese after the United States pulled out could be repeated in Central America. --- -------- -------- , OCR Text: 2A The Sunday Peninsula Herald, Sunday, April 28,1985. Unma Loppentlusp/lid in Pa- cific Grove when the Good Old Days happened every day. She was a member of the First Methodist Episcopal Church when it stood at the corner of Lighthouse and 17th Street. And she was a collector. When she died last year in Wash- ington, among her effects were a number of newspaper clippings, handbills, church bulletins and other memorabilia from the pre-World War I days of Pacific Grove. Not knowing what to do with them, her family sent them to the First United Methodist Church (formerly First Methodist Episco- pal), along with a note from Leslie Miller of Wenatchee, Wash. The note said: "For what it's worth, I felt com- pelled to send the enclosed 'stuff' to you and your wastebasket. "My mother, Emma Loppenthien, was a member of your church for several years and active in the mu- sic and arts of the community. "She married Oscar Miller in your church Nov. 27, 1913, and she passed away shortly after their 71st. "I thought there may be someone there who would relate to that era and material." Coincidence Church Secretary Jill Durward opened the packet, was struck by the coincidence of its arrival on the eve of Good Old Days and brought the papers to The Herald. As she has been secretary for only the past two years, she does not remember an Emma Loppenthien or an Emma Miller. Neither do several other persons who have been members of the church for decades. Perhaps Emma Lop- penthien bore another name alto- gether during her church member- ship, or perhaps she moved away long ago. But if Emma's personal history has been obscured by the passing years, the clippings and pamphlets she preserved so carefully cast a light on that early time. Emma was evidently a devotee of the Chautauqua, a series of in- spirational lectures and musical and dramatic presentations that played city-by-city on a nationwide circuit, including an annual visit to Pacific Grove. Emma saved the programs from several of Pacific Grove's Chau- tauquas. They are handsome book- lets containing biographies of the distinguished performers inter- spersed with advertisements for 10- cal businesses. 'Great Ideals' In 1915, Chautauqua-goers were treated to a lecture on "Great Ideals" by Dr. Preston W. Search, described in the program as "tall and finely formed, with a face flowing with animation and with eyes bright with the fire of in- spiration...." On the same program was Edna Eugenia Lowe, who offered a group of lectures under the general title of "Danger Signals on the Road to Health," containing "a course of instruction in hygiene, physical cul- ture and practical nursing which is bound to be of great value to home audiences everywhere." Miss Lowe "is also a highly tal- ented impersonator," the program adds. The program's advertisements tell the story of a time that will come no more. "Get a Lot Among the Pines in the Hillcrest Addition to Pacific Grove," urges a full-page ad from Pacific Improvement Co. "Good sized lots at from $150 to $1,200 each." In another full-page ad, the Pa- cific Grove Hotel (formerly El Carmelo) offered "Electric Lights in all the Rooms" at daily rates of $3 to $5. Its announcement bore two telephone numbers: 570 and 571. Rent Car On another page, W.A. Ger(les (phone 526) proclaimed the avail- ability of "the finest rent car in Pacific Grove." "It costs you no more to ride in this car than any other," Gerdes averred. "Special rate of $5.00 to San Francisco in Parties of Six." To INTERNATIONAI FOOTBALL 2The"BritshEmpip Pacific 6rove 0 t ; E b ·: 'Good Old Days' Mirrored In Ex- Resident's Mementos . t, By Calvin Demmon 11> "..1. Rtaff W.1-I ) 00 CHAUTAUQUA PROGRAMS, POSTERS AMONG MEMORABILIA .. . legacy brought life to memory of Pacific Grove's 'good old uays as religious retreat avail oneself of Gerdes' service, it Man With A Double Voice" and before wall-eyed, wondered wit- was only necessary to "Stand in proclaimed the "Only' Impersonator nesses on a windy Wednesday, west Front of Long & Gretter's Drug of Black Patti on the Pacific Coast." of the Free Camp Ground." Store." And on Nov. 8, 1911, an Inter- They were Good Old Days. But national Football game was to be there was decorum amidst the exu- There was cultural life in Pacific played, with "The British Empire berance. At the bottom of a pro- Grove between Chautauquas as vs. Pacific Grove for the Chain- gram advertising Wm. A. Brady's well. On Monday, Nov. 3 (the hand- pionship of the World." For a mere Famous Comedy "Baby Mine," bill bears no year), the Jubilee All 10 cents, football fans were prom- audiences were cautioned: Star Quartet would appear at the ised "A Wonderful, Wondrous, "Positively no peanut eating during Methodist Episcopal Church, with World-Wide, Wiggling, Wobbling, this attraction." admission 50 cents. Included on the wolloping on a wish-e-washem, Thanks for saving all that "stuff," bill was Mr. Payne, described as "A white-washed, withered wrinkle, Emma. X } 6:b..* *.„ C xi GOLD YEAR ·-' - 7ir st CLASS 912- 1913 ATMENE 21,1*re :85··.· O-»:% > I % I. ,/ (Herald Photo) SENT TO METHODIST CHURCH . 0.111..&11 - - 0 .4 " Coca-Colo Ingredient Remains I Tightly Guarded Trade Secret . (Herald Pk-) . Good Days Boolb festoon Pacific Grove's ./ downtown parking lot (upper photo)during theannual Good Old Days celebration Saturday. Jennifer Mal 4, of Monterey, waves sticky fingers after the traditional pie-eating contest (right); Carmel Fireman Ron Prieto leads his team in the hose-laying contest (lower right) and lily Euretsky, 2, of Pacific Grove, (lower left) polishes off a hotdog while wearing a Pacific Grove Fire Department Volunteers sweatshirt and a buttoo on his cap asking donations for restoration of the 0% departmenfs Engine No. 1. The ,%*:. annual festival continues today -%9: i with an arts and crafts show, live -4 entertainment, the annual Quilt uita Show at Chautauqua Hall, a guard , i=ic'll'I dog demonstration and bubblegum blowing contest, among other A: P activities. -EK.5 b ·5 1441 t L 442 - - 2- Fitiuir. -3 4--i= I $ ift. 16 91 1 LI 1 Ir 11 . By Michael Woods Herald Science Writer WASHINGTON - Dr. John Pemberton, an Atlanta pharmacist and developer of patent medicines, tonics and nostrums, stood in his backyard stirring a brass kettle that bubbled and steamed over an an open fire. Inside the pot was a dark brown syrup destined to become the fixings for the world's best-selling soft drink. The day was May 8, 1886, and Pemberton finally had perfected the distinctive blend of natural flavor- ing for the syrup, which was about to be named Coca-Cola after two of its ingredients, coca and cola. What did Dr. Pemberton use to make the syrup that transforms carbonated water into Coke? What is in Coca-Cola? In the world of industrial trade secrets, the answer to that question is one of the most closely guarded of all pieces of proprietary infor- mation. 'Ingredient X' To the general public, it perhaps is the most famous example of "Ingredient X," the secret formula that has created a consumer prod- uct known around the world and built a financial empire from the humblest of beginnings. The Coca Cola Co.'s plans to re- formulate Coke, which in 1984 ac- counted for 21.8 percent of the U.S. soft drink market, have resurrected interest about what actually is in the 99-year-old beverage. The an- swer is surprisingly straight- forward. The composition of more than 99 percent of each can of Coke is well known. Labels on cans and bottles of Coke indicate a solution of car- bonated water, sweetener, caramel, phosphoric acid, caffeine and natu- ral flavorings. Chemical analyses performed over the years have identified specific ingredients, in cluding cinnamon and other spices, lime juice, extracts of coca and cola, citrus oils, vanilla and laven- der. But Coke's secret of secrets re- mains as veiled in mystery today as it was 99 years ago. That is the exact composition and method of preparing the fraction of an ounce of each can or bottle that Pem- berton called "Merchandise 7X." Critical Blend The composition of this critical blend of natural flavorings that gives Coke its distinctive flavor supposedly is known to fewer than 10 employees of the Coca-Cola Co. It has been set down on paper, but that paper is kept in an ultra-secure bank vault in Atlanta. Even an exhaustive chemical analy* that identified every com- ponent iIi Coke would not give away the secret of Merchandise 7X. For historical idocuments clearly in- dicad hat the key to preparing Merchandise 7X is not just the use of specific ingredients but the se- quence in which they are added and the way they are prepared. After Pemberton's death in 1888, the formula for Merchandise 7X was known to only two people. One was Asa Griggs Chandler, who bought most of the shares in Coca- Cola from Pemberton and was first president of the Coca-Cola Co. The other was Chandler's associate, Frank Robinson. Pat Watters, in a history of Coca- Cola (Doubleday, 1978), described how Chandler had a sheet iron safe door with a combination lock in- stalled on the laboratory where Merchandise 7X was prepared. Only he and Robinson knew the com- bination. Labels Scratched "The shipments of the essential oils, seed kernels and other in- gredients, including bales of dried coca leaves and bags of kola nuts, were unpacked in the laboratory," she wrote. "Mr. Chandler and Mr. Robinson would then immediately scratch the labels and any other identifying marks from the tin cans and bottles. Invoices for these were not sent to the bookkeeper but kept under lock and key." Chandler's son, Charles, estimated in 1950 that fewer than five people in the world ever had been told the formula for Merchandise 7X. Charles recalled that one of the greatest moments in his life came when his father inducted him into the "mysteries and secrets" of mix- ing a batch of Merchandise 7X. "No written memorandum was permitted. No written formulae were shown," he said. "Containers of ingredients, from which the labels had been removed, were identified only by sight, smell and remembering where each was put on the shelf ... while I com- pounded these distinctive flavors to see that proper quantities were used of the right ingredients and in the correct order to ensure the integrity of the batches. Essential Oils "My father explained in detail the various essential oils, the amounts of each to be used and how best to assemble them, with articulate ref- erence to the order in which they should be measured out and mixed." Pemberton originally created Coke syrup for use in the numerous over-the-counter remedies that he developed and marketed. One of these was a bitter-lasting draught named French Wine of Coca. Coke evolved from French Wine of Coca. Caffeine was included in the syrup, according to historical ac- counts, because Pemberton planned to market the syrup through drug- store soda fountains as a medicine capable of curing headaches and other ills. The coca leaf extract gave the original syrup a minute amount of cocaine that was re- flected in early advertising claims: "... exhilarating, refreshing and invigorating..." Cocaine Removed The traces of cocaine were re- moved in 1903, before passage of the Federal Pure Food and Drug Act of 1906. The act prohibited what had been a common practice: use of opium, cocaine and other narcotics in patent medicines and nostrums peddled to the public. Coke originally was promoted as a patent medicine, a "brain tonie" and "nerve stimulant" that could "cure all nervous affections." These, according to the label, included headache, neuralgia, hysteria and melancholia or depression. The syrup first was mixed with plain water at soda fountains. Carbonated water was mixed with the syrup inadvertently in 1887. It was at that point that Pemberton and his associates began to realize the potential of marketing Coke as a beverage. 'Congress Has Tied Our Hands' Shultz Blasts Nicaragua Decision 1.. ! I.*/41"4--ili-/Ti-Y *Ij U 21- 1 4-4 WASHINGTON (AID - Secretary of State George Shultz is blaming Congress for turning Nicaragua into "a privileged sanctuary" from which communists are free to sub- vert other Central American coun- tries. In an interview with U.S. News and World Report, Shultz used his harshest language yet to criticize last week's congressional action killing all aid to the rebel contras fighting against Nicaragua's leftist Sandinista regime. "Congress has tied our hands completely insofar as extending any support at all for people supporting those ideas within Nicaragua," Shultz said in this week's editions of the news magazine. "As far as the president is con- cerned, we're going to continue to support democracy and rule of law and economic development throughout Central America," Shultz said in the interview. But he said Congress' rejection of the $14 million in "non-lethal" aid to the contras renders the United States "not able to support those who are fighting for freedom in Nicaragua. By law we can't do it. "It is a real threat when Nic- aragua is by U.S. law constituted to be a privileged sanctuary from which the communists are able to attack their neighbors and try to subvert them. It's a real problem. But we're going to work hard to keep the situation from unraveling." Shultz also repeated an analogy he first made in a State Department speech on Thursday, linking the sit- uation in Central America with U.S. experience in Vietnam. In the in- terview, he took the parallel a step further, asserting that the killing and repression suffered by the In- dochinese after the United States pulled out could be repeated in Central America. --- -------- -------- , Heritage Society of Pacific Grove,Historical Collections,Names of People about town,L through M File Names,Loppenthien,LOPPENTHIEN_001.pdf,LOPPENTHIEN_001.pdf 1 Page 1, Tags: LOPPENTHIEN_001.PDF, LOPPENTHIEN_001.pdf 1 Page 1